Under Armour

client

David Brown: Under Armour

role

Music Licensing, Music Editing

recognition

year

2020

launch My project

launch project

Objective

To select music for a social media campaign for a new shoe by Under Armour.

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What we've done

1. Music Licensing

2. Music Editing

No items found.

Creative Process

1. Brand Discovery: We worked to understand the brand identity to be able to create sonic assets that would enhance the brand messaging

2. Sonic Identity Creation: Using the insights from our discovery session, we began crafting the sound design for the visual and found music that accurately resonated with the brand sound

3. Finalization: We delivered the final audio assets in various file formats to ensure that it was suitable for digital use.

‍

Results

The music selected for the visual accurately reflected the feel and tone that the client needed in order to promote the new shoe campaign

Conclusion

With a clear understanding of the needs of the client for this particular project, we were able to bring this reps campaign to life and give it a sound that resonated with his audience

Creative Process

1. Brand Discovery: We worked to understand the brand identity to be able to create sonic assets that would enhance the brand messaging

2. Sonic Identity Creation: Using the insights from our discovery session, we began crafting the sound design for the visual and found music that accurately resonated with the brand sound

3. Finalization: We delivered the final audio assets in various file formats to ensure that it was suitable for digital use.

‍

Results

The music selected for the visual accurately reflected the feel and tone that the client needed in order to promote the new shoe campaign

Conclusion

With a clear understanding of the needs of the client for this particular project, we were able to bring this reps campaign to life and give it a sound that resonated with his audience

Under Armour

Objective

To select music for a social media campaign for a new shoe by Under Armour.

What we've done

1. Music Licensing

2. Music Editing

Creative Process

1. Brand Discovery: We worked to understand the brand identity to be able to create sonic assets that would enhance the brand messaging

2. Sonic Identity Creation: Using the insights from our discovery session, we began crafting the sound design for the visual and found music that accurately resonated with the brand sound

3. Finalization: We delivered the final audio assets in various file formats to ensure that it was suitable for digital use.

Results

The music selected for the visual accurately reflected the feel and tone that the client needed in order to promote the new shoe campaign

Conclusion

With a clear understanding of the needs of the client for this particular project, we were able to bring this reps campaign to life and give it a sound that resonated with his audience

Creative Process

1. Brand Discovery: We worked to understand the brand identity to be able to create sonic assets that would enhance the brand messaging

2. Sonic Identity Creation: Using the insights from our discovery session, we began crafting the sound design for the visual and found music that accurately resonated with the brand sound

3. Finalization: We delivered the final audio assets in various file formats to ensure that it was suitable for digital use.

Results

The music selected for the visual accurately reflected the feel and tone that the client needed in order to promote the new shoe campaign

Conclusion

With a clear understanding of the needs of the client for this particular project, we were able to bring this reps campaign to life and give it a sound that resonated with his audience

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