Ignite your sound
Super Citizen
Objective
To design audio for an explainer video for start-up app development that accurately represents their brand and appeals to their target audience.
Super Citizen is a start-up app development that helps inform citizens on their local and national political topics to help them be able to make educated and informed decisions when they have the opportunity to vote in upcoming elections.
What we've done
1. Sound Design
2. Voiceover
3. Music Licensing
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Creative Process
1. Brand Discovery: We worked to understand the brand identity to be able to create sonic assets that would enhance the brand messaging
2. Sonic Identity Creation: Using the insights from our discovery session, we began crafting the sound design and voiceovers for the visual and found music that accurately resonated with the brand sound
3. Finalization: We delivered the final audio assets in various file formats to ensure that it was suitable for digital use.
Results
The developers were able to have audio assets that complimented and enhanced their brand identity and allowed for a cohesive brand identity to be represented to their audience and funding partners.
Conclusion
Through research and a collaborative sonic design process, to gain a clear understanding of the brand, we were able to create unique and effective sonic assets that met the client's objectives and helped them to achieve their business goals.
Creative Process
1. Brand Discovery: We worked to understand the brand identity to be able to create sonic assets that would enhance the brand messaging
2. Sonic Identity Creation: Using the insights from our discovery session, we began crafting the sound design and voiceovers for the visual and found music that accurately resonated with the brand sound
3. Finalization: We delivered the final audio assets in various file formats to ensure that it was suitable for digital use.
